A cafe owner in regional South Australia installs what the brochure describes as a commercial-grade display in an outdoor dining area. By summer the screen is unreadable in daylight. By the following winter the enclosure has failed. The hardware gets replaced at full cost. The original specification was never assessed against the outdoor environmen

A busy cafe in suburban Adelaide switches from a printed chalkboard to a digital menu board. The owner expects to update the menu from a phone, run breakfast specials in the morning and lunch items from midday, and eventually roll the same system out to a second location. Six months later the screen works but the software does not do any of those t

Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation.In real environments, human response shapes outcomes. Content can be playing, still be ignored.Observing real-world behaviour helps explain why some deployments succeed. when placement matches movement.Limits of data-driven evaluationMetrics show